The Story
NOT FOCUS-GROUPED. FORGED.
Cannonfire makes ordnance-grade goods for people who’d rather own one thing built right than ten things built cheap.
Created
STARTED WITH A COMPLAINT.
Cannonfire started because the gear we owned kept failing us in small, avoidable ways — seams that split a season in, zippers that gave out in the cold, things that looked good in a photo and fell apart in the field. We didn’t set out to build a brand. We set out to build the jacket, the boot, the object we couldn’t find anywhere else.
The name is deliberate — a cannon doesn’t ask permission, and it doesn’t apologise for the noise it makes. That’s the standard everything we make is held to.
Vision
MADE TO OUTLAST THE TREND.
We think the next decade of goods belongs to brands that build for decades, not quarters. Our vision is simple: every product we ship should still be doing its job long after the season it launched in is forgotten — heavier fabrics, sealed seams, hardware that doesn’t know how to quit.
Purpose
RESPECT THE PERSON WEARING IT.
Our purpose is to make things that respect the person who paid for them — no planned obsolescence, no manufactured urgency, no filler drops. If it doesn’t earn its place in the lineup, we don’t ship it. That’s the whole job.
Support Us
BUY IT. WEAR IT HARD. TELL SOMEONE.
We don’t run ads that beg. The truest way to back what we’re building is the plainest one — buy something you’ll actually use, put it through its paces, and pass the word to someone who’d get it.